See the local numbers
Understand what Dubai businesses are spending and measuring, so you can set more realistic expectations.
Marketing decisions, with Dubai context
Know what to spend.Know what to expect.Know what to fix next.
Dubai-specific research, benchmarks, and practical guidance, so you can spend with more confidence and grow with less guesswork.
less guessing ↙
What becomes easier
Move from “I need marketing” to “I know what should happen next.”
Compare your options
Understand how channels, agencies, and internal teams differ, so you can choose the right support.
Ask better questions
Use practical checklists and briefs, so you can judge proposals before signing a contract.
Measure what matters
Connect activity to business outcomes, so you can stop judging performance by followers and clicks alone.
Featured research
The Dubai Marketing Index 2027
A research-led view of how businesses in Dubai plan, spend, measure, and improve their marketing.
Collection is in progress. We will publish no chart, average, sample size, or ranking before the underlying data is verified and its limitations are visible.
Research in progress
Research in progress
DubaiMarketing
Index2027
Useful now
Start with the decision that is costing you clarity.
These guides use buyer frameworks and sourced platform facts. They do not invent Dubai price averages.
Restaurant marketing7 min
Google Ads or Meta Ads for Dubai restaurants?
Choose Google or Meta advertising for a Dubai restaurant based on customer intent, occasion, creative strength, booking path, capacity, and measurement.
Read the guideAgency selection7 min
How much does a marketing agency cost in Dubai?
Understand how Dubai agency fees are structured, what a complete scope should include, and how to compare costs without relying on invented averages.
Read the guideBranding7 min
How much does branding cost in Dubai?
Understand what changes branding costs in Dubai, what a serious scope should contain, and how to spot a quote that covers only a logo.
Read the guideAgency selection8 min
How to choose a marketing agency in Dubai
Choose the right Dubai agency model by testing its thinking, working team, commercial fit, measurement approach, and ability to handle your real constraints.
Read the guideIndustry pathways
The same channel behaves differently in a different business.
Start with the operating problem, then choose the marketing response.
01↗02↗03↗04↗05↗
Restaurants
Connect discovery, menus, bookings, arrivals, spend, and repeat visits.
Hospitality
Give content, reputation, offers, events, and booking routes a clear commercial role.
Real estate
Connect portals, paid search, landing pages, agents, CRM, and attribution around qualified demand.
Fitness
Measure the journey from local intent and creator content to trial, attendance, membership, and return.
Retail
Separate the customer paths, then connect media and content to the outcome each one can influence.
How the publication helps
Follow the question until the next move is defensible.
- Name the business decision.Separate the outcome from the channel or deliverable.
- Inspect the local context.Use Dubai evidence where it exists and show uncertainty where it does not.
- Compare the real options.Normalise scope, cost, ownership, capacity, and measurement.
- Choose what happens next.Leave every guide with a checklist and a concrete first step.
Evidence before decoration
No fake charts. Here is what will sit behind every future benchmark.
1Dataset and source
2Collection period
3Verified sample
4Method and unit
5Industry context
6Limits and confidence
Until those fields are complete and reviewed, the report shows Research in progress instead of a persuasive-looking number.
Build better local evidence
Your operating reality belongs in the picture.
Contribute anonymised information about budgets, channels, content, measurement, and team structure. Company names are not published without explicit permission.
See the questions and participatePublisher disclosure
Independent value. Visible commercial relationship.
Marketing Dubai is published by Marketvelli, a Dubai marketing agency. Marketvelli may be offered as an execution partner, but research findings, sources, sponsorships, and commercial relationships are disclosed.
How the relationship works