How Dubai businesses plan, spend, measure, and improve marketing.
See how Dubai businesses approach budgets, channels, content, measurement, and agency relationships—without invented benchmark data.
Compare your decisions with verified local evidence when the dataset is ready, and inspect the method while collection continues.
Research in progress
Data collection and verification are underway. This page intentionally contains no averages, rankings, completion percentages, charts, sample sizes, or development seed data.
Marketing budgets
The Index will examine how businesses define marketing spend, separate fees from media and production, plan cycles, and change allocations. Results will be segmented only where the sample supports a responsible comparison.
Paid advertising
Questions cover channel roles, buying models, creative testing, landing journeys, conversion definitions, and the relationship between platform reports and business records.
Branding, websites, and SEO
The Index will explore when businesses invest, how scope is defined, what is kept in-house, and how digital foundations are connected to wider marketing decisions.
CRM and attribution
Questions cover lead definitions, WhatsApp, calls, booking paths, CRM adoption, source capture, sales feedback, and the limits businesses encounter when connecting activity to outcomes.
Agency relationships
The research will compare in-house, agency, freelancer, and hybrid models; selection criteria; account ownership; reporting; satisfaction; and the reasons working models change.
Industry comparisons
Restaurant, hospitality, real-estate, fitness, and retail views will be published only when the sample, definitions, and privacy safeguards support them. Small groups will be suppressed or combined rather than presented as fragile rankings.
How a dataset qualifies
Every release must state dataset name, source, collection period, sample size, industry, method, limitations, last updated date, and verification status. Accessible tables and text summaries accompany any future chart.
Hear when verified findings are ready.
No countdown. No invented completion figure. We will email when the research can support a useful conclusion.
Social media and content
The research will look at production cadence, internal and external responsibilities, creator use, community handling, distribution, reuse, and how content is evaluated.